Get Your Point Across without Acronyms


are created to help us remember things more easily. When I learned how to drive for instance, they taught us an acronym PEAK, which stood for: Park, emergency, Accessories, and Key. That silly little acronym has saved me a great deal of trouble over the years. You see, training works, even communication skills training.

Acronyms are used for branding because of trademark law.A brand name has to be unique to be able to defend it. It can't interfere with the rights of other people to use the language. If I named my company, Cough—I couldn't sue everyone who spoke the word. One of the most famous uses of acronyms for branding is IBM, which stands for International Business Machines.


Acronyms may be used among professionals in the same line of work. Rather than having to write or say something long and complicated, over and over gain, it is easier to create an acronym. For instance, HTML. It stands for: Hypertext Markup Language.

This makes sense when everyone is in the same line of work: less typing and faster communication. But, when they want to communicate with people outside their tribe, perhaps a little communication skills training would come in handy?

Too often acronyms are used as a tool to mark territory, trying to prove you know something "others" don't. There is a commercial reason for this. They can't make a million on the internet sharing ideas that are easy to google for, if they use simple language.

Cheap Tricks, Geeks, and Lousy Academics

The original meaning of the word Geek, came from circus side shows. 

a carnival performer who performs wild or disgusting acts​

Google Search 
"Define Geek"
    • Folks like the academics, who protect themselves from scrutiny by being abstract, and pandering to our wishful thinking with concepts like BIG DATA,  
    • and patent medicine salesmen: impresarios of nonsense, who charge a lot of money by getting us to think they know something we don't. 

Putting a simple idea into an acronym or using professional or technical jargon to those not in your profession, is thinly disguised contempt, not smart at all.  And, it comes at a price.

Ask the Wine Industry in California. In the years when people had a lot of money and big expense accounts, everyone clamored to pay over 100 a bottle for wine that tasted like a "cigar box." But when the industry matured, and there was an excess of grapes, no expense accounts and much less money, they faced a difficult time. They had purposely snooted up their product to justify the high prices, but had scared the bejesus  out of people who buy wine at 12 to 17 bucks a bottle, and don't want  to know what a cigar box tastes like.

Sooner or later people wake up and resent the scam.

I understand that everyone wants to make money, But, what I don't get is why everyone thinks they have to hit it big –go public and grab the brass ring? Most businesses are small to medium uncorporate businesses. They help us do the things we need to do in life. In return they earn a living. What's wrong with that? 

Instead of using acronyms to speak in a secret language, to be among the elite, or to pound yet another brand into our heads, only to end up in the dustbin of history, along with the other thousands of brands created same way; how about just using acronyms to help clarify and make things easier to remember? Not for self-interest, but in the interest of your often discussed but generally mistreated customers

too many acronyms

Get Communication Skills Training in ListenSpeak™

I created the concept of ListenSpeak™ after running into the same embarrassing problem over and over again working with people and their organizations: we suck at communication! And why wouldnt we? 't are not trained, we are not born communicators, and most of the time we are not even aware that we have a problem, even though it can be devastating to our relationships with the people we work with, for, or who work for us, and the people we sell to... oh, and the people we live with.

Because, it's not what we SAY that matters, it is what the person we are talking to understands. If we want to get a point across, its our responsibility to do it effectively. The aim of communication is not for us to get it off our chest, or demonstrate how smart we are, but for there to be a shared, communal understanding: an understanding reasonable people can live with and do business. I have taught ListenSpeak™ through communication skills training to a lot of people. I have taught it in different places in the world. They tell me it has helped them. This is personally rewarding to me. I want to share this, affordably with as many people as I can.​

A Simple Idea

That is why I created the course "Get Your Point Across The First Time, the Art of ListenSpeak™" as part of my Uncorporate Academy. Join the many people like yourself who have benefited from this reasonably priced, online course before the price goes up.

About the Author

Dan Strongin works with medium to small companies, helping them master the art and science of managing.

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