Marketing Speak – do people really care?

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Jus' 'cause everyone says it's so, it ain't necessarily so!

What we say when it is our brand, is very different that what we do with other peoples.  Consumers DON'T CARE... and only got to "pages" looking for discounts: forget terms like engagement, relationships, audience, social proof: LOOK OUTSIDE IN NOT INSIDE OUT! Nobody cares and neither do you (for other people's brands)  Great slide show!

About the Author

Dan Strongin works with medium to small companies, helping them master the art and science of managing.