From the Outside In: a new pair of glasses

It’s not about us, but THEM, the people who give us their hard-earned money. With the stress of uncertainty and things coming at us fast, it is too easy to get stuck looking in, talking about customers, but rarely engaging with them, thinking a survey is enough to understand and act. As always, start with what’s real, go where the action is!

About the Author

Dan Strongin works with medium to small companies, helping them master the art and science of managing.

Leave a Reply 0 comments