Jus' 'cause everyone says it's so, it ain't necessarily so!
What we say when it is our brand, is very different that what we do with other peoples. Consumers DON'T CARE... and only got to "pages" looking for discounts: forget terms like engagement, relationships, audience, social proof: LOOK OUTSIDE IN NOT INSIDE OUT! Nobody cares and neither do you (for other people's brands) Great slide show!
